Successful Moto Dealership: Building Customer Loyalty in Rome 17 Mar 26

What happens when a historic brand like Royal Enfield meets a complex market like Rome? On "Vita da Concessionario Moto," we return to talk with Fabrizio Di Ruscio, who opens the doors of his dealership to tell us how to build success over 30 years in the business.

It’s not just about selling a bike; it’s about accompanying the customer - even literally through the streets of the Eternal City, as we will discover! In this episode, we address the "pillars" of profitability and service:

• How to create a community of enthusiasts around the brand: building a relationship based on shared passion and expert advice.
• Strategies for acquiring and following customers: balancing social media, CRM, Google Ads, and 30 years of word-of-mouth.
• Managing financing, insurance, and advantageous agreements: finding the right credit solutions and insurance deals to overcome high costs in cities like Rome.
• Warranty extensions and maintenance: generating value and ensuring safety to keep the customer connected to the dealership.
• Selling apparel and accessories: integrating safety and brand identity as a core part of the experience

This episode is ideal for all industry entrepreneurs who want to understand how to grow a motorcycle business in a structured and sustainable way

Listen to the new episode of Vita da Concessionario Moto now!