A recipient’s attention, and therefore the probability of them opening your email, depends largely on the subject line.

A lot of brands don’t bother testing. We get it, it’s time consuming and kind of a pain in the a. But it is time very well spent!

You're sending emails en masse, yes, but if you hope to connect with your prospects and build something meaningful, you must tailor your message.

One the biggest questions ever asked: what really defines content high quality? What does it mean for you to offer something of value?

Beyond what privacy law demands, we should want our users to consent to receiving our communication. The value of your email list is their consent.

A good lead magnet is based on a simple exchange: an email address for something of value. Help yourself to our favorite 11 lead magnet ideas!

No one wants a mass email from a faceless robot. Use the appropriate voice and personalize if applicable.

We'll bet a coffee that your inbox is rammed full of emails. When's the best time to send you one?

Email marketing continues to be an effective and reliable way to reach a wide audience, if done correctly.