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Performing eicma 3 2

EICMA Series Ep.3 - After the show: how to capitalize on the EICMA Effect

After EICMA, the real work begins: update your digital ecosystem, plan your marketing strategy, and convert leads into sales.

23 Oct
·
6 min
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EICMA Series Ep.2 - During EICMA: how to create content that makes a difference

Discover how a dealer can create authentic and timely content to establish themselves as a point of reference in their area.

15 Oct
·
5 min
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EICMA Series Ep.1 - From pre-EICMA to 2026: the winning strategy for motorcycle dealers

Discover the checklist to arrive at EICMA 2025 prepared and transform the fair into a driving force for your online and local presence.

08 Oct
·
5 min
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HAT Sanremo-Sestriere: passion and opportunities for the motorcycle industry

Discover how HAT Sanremo-Sestriere combines tourism, community, and digital marketing opportunities for motorcycle brands and dealers.

30 Sep
·
3 min
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AICMOTO is Born: The Italian Motorcycle Dealers Association

A Key Milestone for the Growth of the Industry in Italy

26 Aug
·
4 min
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Evolution of the Brand-Dealer Relationship

Shaped by market forces, it's a relationship in flux.

29 Jul
·
3 min
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Ducati Milano: Passion Meets Organization (and Data)

Discover how Ducati Milano combines marketing, data, and passion to deliver a unique customer experience.

22 Jul
·
4 min
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AI Search Is Crucial for Motorcycle Brands in 2025

Why motorcycle brands, apparel companies, and dealers must embrace GEO and AI search optimisation—and how Performing Digital can help.

16 Jul
·
4 min
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Stress-free Demo Days? We Got You

Performing Ride is simplifies motorcycle test ride and event management: less paperwork, more excitement.

11 Jul
·
3 min
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Most Dealers Don’t Know Their Average Cost Per Lead, and They Should

Data analysis, lead management, insights — which numbers really matter when it comes to selling more motorcycles?

08 Jul
·
3 min
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Motorcycle History | Chinese and Indian Manufacturers

The future of the industry is coming (quickly) from the east.

10 Jun
·
4 min
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Motorcycle Event Checklist: Plan, Promote, Manage

Hosting an event at your dealership can be a powerful opportunity to generate leads. But only if it’s planned the right way.

05 Jun
·
4 min
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Motorcycle History | The Japanese

Sometimes known as the “Four Sisters”: the Japanese motorcycle companies that rewrote the history of the industry starting in the mid-20th century. Let’s know them better.

27 May
·
3 min
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Motorcycle History | The European and American

After the Italian, it is now the turn of the rest of the world's leading motorcycle manufacturers: the European and American ones. Do you know how they came into being?

20 May
·
3 min
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Motorcycle History | The Italians

We know every inch of our motorcycles, but do we know how the companies that produce them came to be? Let's retrace the history of the brands, starting with the Italian ones.

07 May
·
5 min
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Why do motorcycle dealers need a CRM?

Running a motorcycle dealership involves much more than just selling vehicles. Performing Lead is the CRM designed for motorcycle dealers.

03 Feb
·
4 min
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The Key Concepts of Digital Marketing for Motorcycle Dealerships

In an increasingly competitive market, motorcycle dealerships must adopt effective marketing strategies to attract and retain customers.

28 Oct
·
2 min