14 flexible subject lines to bump up your open rate
A recipient’s attention, and therefore the probability of them opening the message, depends entirely on whether the subject line is relevant enough to grab their attention.
Our advice: test, test, test
A lot of brands don’t bother testing. We get it, it’s time consuming and kind of a pain in the a. If you don't do it though, you risk looking like you don't give a shit.
3 email segmentation ideas
You're sending emails en masse, yes, but if you hope to connect with your prospects and build something meaningful, you must tailor your message.
Email marketing: consent is a good thing
Consent and value are the two things that separate proper email marketing from spam.
Lead magnets: 11 ideas to grow your email list
A good lead magnet is based on a simple exchange: an email address for something of value. Steal our favorite 11 lead magnet ideas!
Is email personalization effective?
Consider being the recipient: no one wants a mass email from a faceless robot. Use the appropriate voice and personalize if applicable.
Ce l’hai il modello “Know, Like, Trust”?
Le scelte dei consumatori sono positivamente orientate verso quelle aziende che rispondono al modello “Know, Like, Trust”. Come si traduce questo dato nella comunicazione di un brand? Dal momento dell'innamoramento al click sul tasto “Acquista” non è un attimo, ma è una strada percorribile!
Dai voce al tuo brand col modello "Know, Feel, Do"
I protagonisti di questa storia siete tu e la tua brand identity. Hai scoperto ed esplorato l’archetipo del tuo marchio, e ora vuoi sfruttarlo per far innamorare i cuori dei tuoi follower. L’impresa è ardua, ma i nostri eroi hanno un alleato invincibile: lo storytelling!