We Ride as One

• 500+ participants registered and managed through a single platform
• 100% of attendee data synced into the dealership’s CRM
• 2x increase in qualified post-event leads compared to previous years
• Reduced manual admin and paperwork by over 80%
• Enabled real-time visibility into signups, test ride interests, and lead sources

Performing Ride makes it easy to manage attendees, track interest, and capture every opportunity. 

[Let’s talk.]

One of Italy’s top-performing Ducati dealerships, Ducati Milan is known for its high-volume sales, strong brand loyalty, and community-driven approach to marketing. The annual We Ride As One event is a key touchpoint with both current and prospective riders.

Managing hundreds of event participants was a logistical challenge. Ducati Milan needed a way to:

• Handle signups efficiently
• Avoid manual entry and lost data
• Track which participants were test ride-ready or sales-qualified
• Feed data into their CRM in real-time for post-event follow-up

Previously, most of this was done via spreadsheets, paper forms, and phone follow-ups—leading to delays, gaps, and missed opportunities.

We deployed Performing Ride, a custom-built tool that acts as:

• Event registration platform (online signup with dealer branding)
• Test ride management tool (track interests and match with vehicles)
• CRM integrator (auto-syncs data into Ducati Milan’s sales system)
• Lead scoring dashboard (segment attendees by buying signals)

The system handled everything from signup to post-event analysis—freeing up the team to focus on the rider experience.