Pogliani Group
How we improved lead response time by 32% at one of Italy's most historic dealers.
With smarter lead capture and follow-up, more leads became test riders — and buyers.
The Customer
Pogliani is one of the top-performing dealerships in Italy, serving a highly engaged and brand-loyal customer base.
Before the CRM: Missed Opportunities Online
Despite its strong physical presence, Pogliani needed an easier way to manage buyers. Leads were slipping through the cracks, and community-building lacked a system to scale.
Challenges We Identified
- Slow lead response times and no structured follow-up
- Disconnected contact forms and mobile-unfriendly CTAs
- No central hub to manage inbound leads or nurture rider engagement
The Solution
We implemented a digital strategy designed to drive traffic, convert leads, and grow community engagement — all powered by our CRM.
What we did:
- Launched a redesigned website with SEO-first structure and mobile responsiveness
- Integrated Performing Ride for event lead capture, plus smart CTAs and newsletter opt-ins
- Created and executed monthly content campaigns to fuel engagement
The Results
Ducati Milan activated our CRM and saw immediate results. Here’s what happened in just three months:
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32%
Improvement in lead response time
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61%
More qualified leads added to the pipeline
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2.6 X
Test ride conversion rate
"We're really happy with this tool - it's simple and easy to use, kinda exactly what we needed."
Gloria Delfini - Sales Manager, Pogliani Group