Vita da Concessionario Moto
Ducati's embassy in the Lombardy capital.
The project
Ducati builds emotion. The most desirable motorcycles in the world are an expression of pedigree and passion. This is on full display in Milan at the impressive Ducati Milan superstore. The dealer encompasses the Borgo Panigale brand of excellence, prioritizing ownership experience and satisfaction.
The challenge
Milan loves motorcycles, and to own and ride a Ducati is a dream. It is a timeless icon, famous for its svelte and seductively shaped bikes that ride unlike anything else. It's been a great responsibility and challenge for us to encapsulate the brand's image and convey it digitally on the Milan dealer's behalf.
The solution
Style, sophistication, trust. We localized this message for the Milan market and shared its brand values through carefully planned digital solutions and content.
Concept, content, code. We produce all of the dealer's original photos, videos and animations, and reach the target audience through optimized search engine & social media marketing.
Digital & creative strategy
Strategic consultancy for digital & social
Social media marketing
Complete management of social channels & ADV
Video & photo shooting
Monthly video & photo shoots
Online advertising
Search engine marketing, display advertising