Ducati® Milan

In just 90 days:

• +22% increase in lead conversion rate
• +37% lift in organic traffic
• 3x growth in community participation
• Reduced bounce rate by 25%

“Working with Performing helped us transform our digital presence into a growth engine. The key has been new tools to build better relationships online.”

— Fabio Dichiara, General Manager, Ducati Milan

Ducati Milan is one of the top-performing dealerships in Italy, serving a highly engaged and brand-loyal customer base. The dealership needed digital strategies that could match its reputation.

Despite a strong physical presence, Ducati Milan was underleveraging its digital channels. Web traffic was stagnant, lead generation relied too heavily on offline events, and there was limited structure to grow its online rider community.

Key issues:

• Low website engagement and poor SEO structure
• Unoptimized lead capture flows (forms, CTAs, mobile UX)
• No centralized system to nurture online community growth

We deployed a full-funnel digital strategy focused on visibility, conversion, and engagement:

• Redesigned the website with SEO-first architecture and responsive design
• Integrated lead capture tools, including Performing Ride, and newsletter opt-ins
• Built and executed monthly content plans (blog, events, lifestyle features)