Triumph Motorcycles® Dealerships

A dealership Triumph® in northern Italy.

The project

Triumph Motorcycles®, the legendary British manufacturer based in Hinckley. Their bikes pay homage to a rebellious past, while maintaining a decidedly modern feel with a completely original style paired with race-honed engineering. To Triumph®, motorcycling means much more than mobility.

The challenge

A heritage like no other. Triumph® motorcycles are thrilling, capable of bringing out the best in every motorcyclist. Several dealers in northern Italy- Cuneo, Varese, Bergamo and Sesto San Giovanni- involved us in the challenge of integrating a concept of Triumph® culture, elegance and powerful motorcycling on their digital & social networks.

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The solution

Through a number of digital contents and solutions, as well as one-to-one training activities (in the classroom and FAD mode), we established a localized brand message in the territory, result in an effective digital and social mix. A close collaboration with the dealer network was the only way to achieve our goals.

For original content, we produced interior and exterior photoshoots featuring dealer partners, as well as videos and animations. Customer outreach and relationship building using targeted search engine and social media marketing activities was another focus. Once we established a proven working system, we refined it and leveraged it to maximize results.

Video, photo shooting

Photo & video shoots, and animation production

Social media management/marketing

Creation of editorial plan, ADV social management

Online advertising & training

Search engine marketing, and one-on-one training

Email marketing & copywriting

Content creation for DEM / newsletter

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