The dream of every teen. More than a minicar, Aixam Mega Italia® conveys a symbol of independence, fun and safety. Compact, connected and dynamic, Aixam transforms modern mobility into freedom. It is part of the coming of age story for young people throughout Italy; our task was expressing that story with innovation, tech, emotion and creativity.

Aixam Mega Italia® is the leading car company for those new to driving. The company expresses individuality behind the wheel, with proven technology to keep our young people safe, but loving life, while learning the road. The brand challenged us to demonstrate this in an exciting way, with communications that simultaneously appealed to teenagers and their parents.

Aixam Mega Italia® has triggered countless conversations with its intended audience. We've told a story of multi-sensory experiences, and got our audience involved with active campaigning. A strong and open partnership with the client encouraged what has consistently been an inspired marketing plan. It's been a lot of fun!

We produced photo and video shoots on location in beautiful, but "everyday normal", areas of Italy to keep it authentic and real. This allowed us to spin a ton of genuine content inline with what the client (and audience) expected. An ad hoc digital mix amplified the brand message, as did maximizing search engine and social media marketing actions.