0.06 seconds to save your life: the word of In&motion 07 Apr 26

The motorcycling market is changing rapidly. Today, simply selling a motorbike or an accessory is no longer enough to make a difference: safety has become the beating heart of the market and the number one priority for motorcyclists.

In the latest episode of Vita da Concessionario Moto, we were joined by Matteo Quaggiotto from In&motion to explore how predictive airbag technology is radically changing the way motorcycling is experienced – and sold – in Italy.

The main topics of the episode:

• The Airbag of the Future: How predictive technology and the revolutionary In&box control unit work, capable of activating in just 30 milliseconds.
• Uncompromising safety: Protection of vital areas (neck, chest and abdomen) combined with an excellent user experience characterised by lightness, washability and maximum ease of use.
• The Value of Training: Practical strategies for dealers to build expertise and establish a relationship of deep trust with the buyer.
• The ‘Brand Ingredient’ Model: How global partnerships work and why they represent a rapidly expanding market.
• The Power of Data: How the safety algorithm continuously evolves and improves thanks to information shared by the user community.

Simply selling a motorbike or an accessory isn’t enough anymore: you need to know how to convey the importance of safety. Let’s find out how to do it together!

Listen to the new episode of Vita da Concessionario Moto now!