How to manage the ‘Post-EICMA’ period? Find out in Vita da Concessionario Moto! 24 Nov 25

After an EICMA full of news and noise, in this episode we get straight to the point: what does a dealer really need to do now? This is precisely the topic we discussed in the latest episode of ‘Vita da Concessionario Moto’ (Life as a Motorcycle Dealer) - the original format by Performing Digital designed for operators in the Italian motorcycle market.

We talk about time, priorities and strategic choices that are often postponed... just when they are most needed. We focus on how to take advantage of the ‘long wave’ of the fair: content, relationships and internal work that will make a difference when the season opens. With practical examples, replicable ideas (and some uncomfortable truths) that are worth listening to.

We also explore the role of used bikes, the community and the digital processes that bring real traffic and leads. Because between November and February, sales may not be so high, it's true... but you can prepare to sell well.

If you want practical guidance on how to turn the post-EICMA period into a competitive advantage, this is the episode for you. Play it now: the new episode of Vita da Concessionario Moto is online!