Performing Ride: Stop just chasing test rides. Start driving sales. 26 Mar 26

At last, the season has begun! In March, your dealership is buzzing.

The new models have arrived, the sunshine is tempting you outdoors, and the phone won’t stop ringing. Events and test rides are your most powerful marketing tool: they’re the moment when dreams become reality and the customer falls in love with their next motorbike.

But we know full well what happens ‘behind the scenes’ and that the phrase most often heard around the desks is always the same: “We can’t keep up with everything!”

The chaos of Saturday mornings (which costs you sales)

The average dealership experiences organising test rides like this:

• Scribbled-on paper diaries or half-updated Excel spreadsheets.
• Endless phone calls or WhatsApp chats to confirm times that are then missed.
• Privacy forms and disclaimers desperately searched for amongst the paperwork whilst the customer waits with their helmet in hand.
• The most serious problem: once the test ride is over, that contact – a valuable lead! – remains on a piece of paper or, worse, vanishes into thin air without anyone following up to close the sale.

If you lack organisation and speed, the test ride becomes an operational cost rather than an investment.

What does a dealer really need to take their business to the next level?

To turn an event into a commercial success, you don’t need to ‘work harder’; you need to eliminate fragmentation. You need:

• Immediacy: Customers must be able to book in just three clicks, even from the comfort of their sofa.
• Automation: No more manual reminders or lost files.
• Integration: The details of those who test ride the motorbike must feed straight into your sales process.
   

Performing Ride: Motorcycle fleet management, finally digital

We created Performing Ride specifically to address this critical issue in your dealership’s event management. It’s not just a calendar; it’s an integrated platform for those who live and breathe motorbikes, every day.

Why does Performing Ride make the difference?

• Customer self-service: an intuitive platform where users choose the model, day and time. Less time on the phone for you, more autonomy for them.
• Real-time Motorcycle Fleet Management: you always have an overview of which bikes have been booked, which are still available and when.
• Zero manual paperwork: online booking or on-site registration via smartphone, digital waiver with OTP signature, right through to post-event tracking.
• The ‘Bridge’ to the sale: This is the real bonus. Performing Ride integrates directly with our proprietary CRM, Performing Lead. This means that anyone who gets off the bike after a test ride is already a profiled contact in your system, ready to be followed up by the sales team right through to signing the contract.

Sell more, without rushing (and without stress)

Organising a Demo Day or managing daily test rides no longer has to be a logistical nightmare. With Performing Ride, you offer a premium customer experience even before they start the engine.

The result? A tidier showroom, hotter leads and a team that can focus on sales rather than paperwork.

Want to get your test ride management back on track?

Are you tired of chasing up paperwork and want to find out how to optimise your fleet to boost sales? CONTACT US FOR A PERFORMING RIDE DEMO!

Find out how to integrate your event management with your CRM to turn every test ride into a new owner.