EICMA Series Ep.4 - What we really did! 09 Dec 25

EICMA is never ‘just a trade fair’. It is an accelerator: of relationships, content and ideas that take shape between one stand and another. 

For us at Performing Digital, this edition was an opportunity to work side by side with dealers and brands, telling the story of motorcycles from the inside, with an approach that combines creativity and analysis. 

We transformed four intense days into a continuous production of photo and video content, reports, interviews and mini-formats designed to give a voice to those who live and breathe motorcycles every day — from the dealer's front office to the manufacturers' product lines.

Working alongside motorcycle dealers for quality storytelling

For dealers, EICMA was above all a strategy workshop. We provided support on content creation, social media management and advertising campaigns, helping those present at the fair (and those who followed us from home) to be ready for the traffic, requests and opportunities that such an event generates. 

EICMA also gave us the chance to gather direct feedback on the software we’re developing to support lead management and time-saving workflows. By listening to dealers and brands, we’ve identified what truly streamlines daily operations and what actually helps convert more customers. These insights are now shaping tools designed to reduce manual work, centralize information, and ultimately help the industry sell more motorcycles with greater efficiency and clarity.

As we mentioned in previous blog posts, from building editorial plans to collecting leads, we worked to transform the exhibition into a real commercial investment, integrated with the digital activities and software engineering we manage every month. 

The aim was to transform the voice of dealers into a source of authority for the entire public and the local user base that follows them from home, so that they could then become a local point of reference when the new motorcycles moved from the stands... to their showrooms!

Brands: coordination and strategy to amplify messages

For brands, on the other hand, EICMA was an ecosystem to be coordinated: press office, media management, press kits, meeting schedules, content for proprietary channels and production for B2B materials. 

We worked alongside In&motion and the Morbidelli/Keeway group, showcasing product innovation, following dedicated events and managing storytelling before, during and after the fair. Furthermore, thanks to our team, which brings together a range of different professional skills, we were also able to manage the organisation of appointments with journalists, the logistics of the initiatives carried out at the stands and the follow-up with the various agencies, in order to offer a comprehensive service that covered all the brands' needs.

But EICMA, as we know, doesn't end when the lights go out on the stands! In fact, that's when you need to start working to transform ideas, insights and content into a system that converts and generates leads first and sales later. This is exactly what we talked about in one of the first episodes of the new season of the podcast ‘Vita da Concessionario Moto’: listen to it now! 

Want to understand how we can apply this method to your business? 

Write to us: let's talk about your goals, understand your starting point and build a strategy that really works. Whether you are a dealer looking to structure your digital presence or a company seeking new life in your strategy, Performing Digital can help you reach a new level of results.