Car and motorcycle dealers together: real evolution or forced integration? 17 Feb 26

What happens when a car dealer decides to enter the motorcycle world?

In recent years, there has been increasing talk of dealers evolving towards the concept of “mobility players”. It's a fascinating definition, but one that raises practical questions: can cars and motorcycles really coexist under the same roof? Is it a natural integration or a more complex operation than it seems?

In the new episode of the podcast Vita da Concessionario Moto (Life as a Motorcycle Dealer), we discuss the topic with Arianna Perfetto, manager of Autovittani – now also Motovittani – who has experienced first-hand the transition from a traditional car dealership to an integrated car and motorcycle dealership.

During the episode, we touch on some very concrete aspects:

• the differences between those who buy a car and those who choose a motorcycle
• cross-selling: a real opportunity or an overestimated expectation?
• internal organisation and resource management
• the real prospects for a car dealer who decides to enter the motorcycle sector

If you run a car dealership and are considering diversifying, or if you are a motorcycle dealer and want to understand how the sector is changing, this episode will offer you practical ideas and useful insights. Because putting a couple of motorcycles in your showroom is not enough to make this leap.

Listen to the new episode of Vita da Concessionario Moto now!