Pogliani Group™
An e-commerce engine producing 46% more revenue for one of Milan’s largest multi-brand dealerships.
The Results
- 46% increase in online sales within the first year
- 29% increase in orders within the first year
- 3x faster checkout flow, reducing cart abandonment
- 17% increase in average order value within the first year
“This platform helped us turn our digital presence into a serious sales channel. It has become a core part of how we serve customers.”
— [Name], Ecommerce Manager, Pogliani Group
The Customer
A institution in Milan’s motorcycle space, Pogliani Group operates one of the largest multi-brand dealerships in northern Italy—offering premium motorcycles, gear, and accessories both in-store and online.
The Challenge
Pogliani’s old website wasn’t built to sell—it was static, slow, and disconnected from real-time inventory.
They needed a modern e-commerce platform to:
- Sell parts, apparel, and accessories online
- Handle multi-brand complexity across categories
- Offer a premium experience aligned with showroom expectations
- Connect to back-office systems and manage real-time stock
The Solution
We built a custom e-commerce platform tailored to Pogliani’s needs:
- Designed for high-conversion UX and mobile-first browsing
- Real-time inventory sync with existing dealer management software
- Multi-brand architecture with category-specific filtering and product logic
- SEO-optimized product pages and local search enhancements
- Integration with analytics and marketing automation for ongoing optimization
Digital & creative strategy
Consulenza strategica per digital & social
Social media marketing/management
Creazione piano editoriale, gestione social ADV
Community management
Gestione e monitoraggio in +5 lingue
Video, photo shooting
Realizzazione, editing scatti fotografici e video
