Dynamic and eclectic digital & social dialogue.

The project

OFFICINE904® has an interesting design concept, expressed with creative flair and craftsman quality. Their shop is a pulsating laboratory of original ideas and reinterpretations of aesthetic heritages. Silvia Pavanello and Paolo Porcu Rodriguez transform shapes and colors into distinctive products and accessories for navigating a stylish world.

The challenge

From leather goods to clothing to jewelery: every OFFICINE904® item is a treasure trove of sophisticated, timeless aesthetics and sustainable, artisanal values. We were tasked with expressing the brand's creative and multidisciplinary values to European and American audiences, with roots in the fertile soil of Made in Italy.

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The solution

Art, fashion and design: a liberated dialogue. OFFICINE904® offers highly creative and original products. Since our targeted audience is worldwide, and in order to express the company's Tuscan quality, we relied on playful writing and storytelling to convey the perfect narrative in our editorial plans.

Another objective was to create familiarity with the designers and artisans, transporting users behind the scenes into their laboratory. Web and social copywriting, and automated marketing operations are used accordingly. OFFICINE904® inspires us so much, its easy to be creative when working with them!

Digital & creative strategy

Creative digital & social consultancy

SEO & web copywriting

Social media & copywriting

Email marketing & copywriting

Content creation for DEM/ newsletters

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