An apparel ecosystem relevant for these times.
An ecosystem of advanced apparel and services, Mycroclean Italia® boasts a team of experts in their field. The company has set the standard for the production, sale and decontamination service of PPE for 40 years. They are amongst the best at what they do, offering innovative and sustainable solutions that meet the most modern and relevant bio-protection needs.
Mycroclean® was well positioned to provide their apparel at the beginning of the Covid pandemic. Empathy for the situation had to urgently be paired with a surge in demand for PPE products, particularly those that are as innovative as they are eco-sustainable. Our challenge was to quickly and thoroughly express this: the company had minimal digital presence in early 2020.
An e-commerce platform and a thorough communication and marketing effort, in full compliance with the regulations that govern the medical and health sectors was needed. Close collaboration with the brand and intense teamwork led to a vastly improved online awareness in a minimal amount of time.
Content creation came first, so we got to work on photo and video production, subsequent editing and animations. Accurate and complete information to the public had to be provided immediately as it was an emergency period. Once our message was shaped and we had the content to make it visual, we took advantage of social media to broadcast it.
Digital & creative strategy
Strategic consultant for digital & social
Web design & development
Website and e-commerce development
Search engine marketing, display advertising
Social media marketing
Creation of editorial plan, social ADV management