Anna Porcu®

An Italian artist digitally waxing poetic.

The project

Poetry, gems and jewelery. Anna Porcu is an Italian artist transforming antique, museum quality cameos into unique pieces of wearable design. The legacy of Made in Italy is coupled with new concepts of refinement, combining the timeless grace of a cameo with edgy materials and dreamlike stories. The past, in bold new forms.

The challenge

In enchanting Tuscany, the historical heritage of the region and the antiquarian activity of her family gave Anna a concept of beauty that goes beyond temporal and geographic boundaries. Her assertion as a contemporary guise is the challenge in which the artist involved us: ancient art landing on the digital front.


The solution

Art was an advanced form of expression even for early man. For our decidedly modern client and her target audience, we used creative writing and storytelling to convey the Italian artisan's savoir faire in a digital dimension. By establishing an authentic dialogue, our goal of reaching a US audience in love with artistic jewelery was achieved.

Web and social copywriting activities, guided by effective editorial strategies, are meshed with optimized SEO to transmit our client's message. Every piece of content is written to express the artist's personality and magic of her workshop, and the history and evolution of each antique cameo becoming a one-off piece of jewelery.

Digital & creative strategy

Creative consultancy for digital & social

SEO & web copywriting

Social media & copywriting

Email marketing & copywriting

Content creation for DEM/newsletter

Performin digital anna 8
Performin digital anna 10
Anna performing digital 2
Performing digital anna 10