Why do motorcycle dealers need a CRM? 03 Feb 25

Why Motorcycle Dealerships Need an Effective CRM

Running a motorcycle dealership involves much more than just selling vehicles. It means building and nurturing relationships with customers who are interested in test rides, after-sales service, used bike searches, and other key moments

Why Dealerships Need a CRM

A CRM (Customer Relationship Management) is a technological solution that helps businesses manage and analyze user interactions throughout the entire purchasing process. Its goal is to improve relationships, boost customer loyalty, and increase sales by centralizing company information and operations.

However, most CRMs on the market aren’t designed with the motorcycle industry in mind. For a motorcycle dealership, an effective CRM is essential to:

• Manage leads
  Identify customer interests, sources, and needs.
• Follow up with customers efficiently
  Automate reminders and avoid missing opportunities.
• Streamline administrative tasks
  Reduce manual activities like inventory checks.
• Enhance customer experience
  Optimize processes to deliver superior service.
• Monitor performance
  Analyze campaigns, test rides, and sales strategies.

The Problem with Most Popular CRMs

From our conversations with dealers across Italy, we’ve seen recurring frustrations when using common CRMs. As a result, many end up abandoning them or falling back on spreadsheets or other inefficient workarounds.

• Too complex
  CRMs like Salesforce offer so many features that they become overwhelming, making adoption difficult without external support.
• Automotive-focused
  CRMs like MotorK are built for the car industry, offering features that are irrelevant for motorcycle dealerships, and lacking tools like test ride management.
• High costs
  Often overpriced for the motorcycle market, with many unused features that cut into dealership profit margins.
• Hard to use
  Even the more intuitive generalist CRMs require training and often don’t integrate well with tools specific to the motorcycle sector.

How to Get the Most from the CRM You Have

If your CRM isn't perfect, follow these tips to make the most of it:

• Simplify: Remove unnecessary features and focus on leads and follow-ups.
• Prioritize key actions: Use the CRM to manage contacts and sales.
• Integrate tools: Connect it with calendars and dealership software to improve efficiency.
• Train your team: Ensure everyone uses it in their daily operations.

A CRM Built for Dealers, by People Who Know the Industry

At Performing Digital, we’re developing a CRM specifically designed for motorcycle dealerships. Our goal is to offer a simple, effective tool tailored to the unique challenges of the motorcycle sector.

Key features of our CRM include:

• Ease of use: An intuitive interface with no complicated setups.
• Lead-focused management: Built around acquiring, nurturing, and closing sales.
• Affordable pricing: Transparent plans with no hidden fees and unlimited users.
• Integration-ready: Compatible with the tools you're already using.
• Dealer-driven development: Created in collaboration with real dealerships to continuously improve the system.

Want to Help Us Build the Perfect CRM for Motorcycle Dealerships?

Performing Lead is the CRM designed by Performing Digital. We're currently working closely with a group of motorcycle dealerships to refine the platform. If you're interested in joining the program and shaping the product with us, contact us today to request a free demo.