Lead magnets: 11 ideas to grow your email list 27 gen 22

A good lead magnet, also known as a freebie or opt-in, is based on a simple exchange: an email address for something of value (reasonable usefulness and relevance).

Why is it important for your strategy

Not everyone is ready to buy. As marketers, this is an opportunity. As customers, however, our email addresses have been so overworked by brands that most of us are hesitant to hand them over. Access to our inboxes should be treated as a privilege.

It shouldn’t take a huge amount of additional work

How many times has a lead magnet (or, freebie, opt-in) caught your eye, but then its content disappointed you? As customers, our email addresses have been so overworked by brands that most of us are hesitant to hand them over.

It is more important that your lead magnet has utility than content originality. We’re big fans of digital recycling. As a marketing concept, it is a beautiful thing! Refurbish and repurpose an existing quality piece of content for use as lead magnets.

A gift from us to you: download our free 11 lead magnet ideas.