Flash digital transformation
Digital savviness became a must in no time.
Mycroclean Italia® changed course and transformed its business by integrating digital technology, delivering value to customers.
The challenge asked a ton of visionary leadership within the company.
As Google and Facebook banned ads for face masks, Mycroclean noble intent found other ways. The brand focused on e-commerce, content marketing and native advertising.
On board with e-commerce
A huge overnight change in audiences' shopping behavior.
From bulk-buying to online shopping, Mycroclean Italia® customers also shifted from being only B2B to include BC2 too.
A responsive and refined interface to reach the widest audience.
The brand's new website improved accessibility, enabling online purchase, while repositioning the brand image.
A bright color palette
The brand conveys a safe yet colorful message.
A lilac combined with a dark purple determined the overall "look" of the platform. We used these for things like primary actions, backgrounds and text.
The accent color calls attention to key elements.
An eye-popping fuchsia was used conservatively to allow limited elements stand out.