Leader in particle decontamination and manufacture of clean room apparel.

The project

Everything has changed in the shortest of time-spans.

Covid-19 has had a seismic impact worldwide. The shift online and the need of personal protective equipment came all together for the brand.

Mycroclean Italia® shook up their digital presence.


Consumer preferences shaped and shifted by the pandemic. Digital, however, means different things to different organizations.

Flash digital transformation

Digital savviness became a must in no time.

Mycroclean Italia® changed course and transformed its business by integrating digital technology, delivering value to customers.

The challenge asked a ton of visionary leadership within the company
.

As Google and Facebook banned ads for face masks, Mycroclean noble intent found other ways. The brand focused on e-commerce, content marketing and native advertising.

On board with e-commerce

A huge overnight change in audiences' shopping behavior.

From bulk-buying to online shopping, Mycroclean Italia® customers also shifted from being only B2B to include BC2 too.

A responsive and refined interface to reach the widest audience.


The brand's new website improved accessibility, enabling online purchase, while repositioning the brand image.

A bright color palette

The brand conveys a safe yet colorful message.

A lilac combined with a dark purple determined the overall "look" of the platform. We used these for things like primary actions, backgrounds and text.

The accent color calls attention to key elements
.

An eye-popping fuchsia was used conservatively to allow limited elements stand out.

Dark purple

#212e5b

Light Lilac

#eceff8

Bright fuchsia

#ec008c

A respectful narrative

How do you communicate in direct response to the crisis?

Mycroclean Italia® rethought its users priorities, balancing marketing goals with customer empathy.

Continue to build trust and provide some kind of value

Hundreds of hours in community management, juggling customer service, optimism and sensitivity.