The Postural-Pilates Center focuses on people's well-being, even in the midst of the Covid pandemic. The team is led by Dr. Carlo Capaldo, Director of Preventive and Adaptive Motor Activities and an expert in clinical posturology, who virtually visits the homes of the students, bridging distances dictated by the modern lifestyle.

A branding activity, an e-commerce platform with bookings and lesson purchases via a calendar, and a communication & notification system (SMS and email), in full compliance with relevant regulations. The result? A close collaboration with the brand, great teamwork, and recognized online visibility.

We engaged in information architecture, interface design and usability activities. We also focused on the production of authoritative information content, video lessons and animations. Finally, we took advantage of digital & social media marketing actions to amplify the message of the project. Ah, we also did a lot more pilates!